No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you?re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You?ll learn how to:? Identify a strategic, finite, workable list of genuine prospects? Draft a compelling, customer-focused ?sales story?? Perfect the proactive telephone call to get face-to-face with more prospects? Use email, voicemail, and social media to your advantage? Overcome?even prevent?every buyer?s anti-salesperson reflex? Build rapport, because people buy from people they like and trust? Prepare for and structure a winning sales call? Stop presenting and start dialoguing with buyers? Make time in your calendar for business development activities? And much morePacked with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.