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Persuasive business proposals : writing to win more customers, clients, and contracts

by Tom Sant (American Management Association, 2012)

 Abstract

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs - few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of "Persuasive Business Proposals". This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to "power up" cover letters and executive summaries; advice for overcoming "value paranoia"; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming - and their documents show it. With clear instructions as well as before-and-after samples, "Persuasive Business Proposals" takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

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Collection Type : eBooks
Call Number : e20437152
Main entry-Personal name :
Subject :
Publishing : New York: American Management Association, 2012
Responsibility Statement by Tom Sant
Language Code eng
Edition Third edition
Collection Source IG Publishing/IG Library
Cataloguing Source LibUI eng rda
Content Type text
Media Type computer
Carrier Type online resources
Physical Description viii, 280 pages : illustration
Link http://portal.igpublish.com/iglibrary/search/AMAB0000695.main.html?12
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Call Number Barcode Number Availability
e20437152 02-17-349508293 TERSEDIA
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