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The library PR handbook: high-impact communications

edited by Mark R. Gould ([American Management Association, ], 2009)

 Abstrak

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to build excitement. Written by high-profile experts in the PR field, "The Library PR Handbook" is the essential reader for those looking to spice up their library's message and get the word out.

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 Metadata

Jenis Koleksi : eBooks
No. Panggil : e20437732
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Chicago: [American Management Association, ], 2009
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: vii, 113 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/ALAB0000152.main.html?29
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No. Panggil No. Barkod Ketersediaan
e20437732 02-17-960391971 TERSEDIA
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Tidak ada ulasan pada koleksi ini: 20437732
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