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Don't think pink: what really makes women buy--and how to increase your share of this crucial market

Lisa Johnson, Andrea Learned ([American Management Association, ], 2004)


"Don't Think Pink" will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers. "Don't Think Pink" reveals: how generational history, culture, life stages, and daily realities influence a woman's buying mind; how the manner in which women buy is more critical than what's being sold; how listening to women earlier and more often leads to more powerful strategies; how to best use the Internet and other technology both in market research and during the buying process; and how to map the way to a bigger slice of the awesome purchasing power of women.

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Jenis Koleksi : eBooks
No. Panggil : e20438495
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : New York: [American Management Association, ], 2004
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: x, 230 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000284.main.html?3
Lembaga Pemilik:
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
e20438495 02-17-957745195 TERSEDIA
Tidak ada ulasan pada koleksi ini: 20438495