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Chaotics: the business of managing and marketing in the age of turbulence

Philip Kotler and John A. Caslione ([American Management Association, ], 2009)

 Abstrak

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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 Metadata

Jenis Koleksi : eBooks
No. Panggil : e20440366
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : New York: [American Management Association, ], 2009
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resources
Deskripsi Fisik: xiii, 206 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000506.main.html?23
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No. Panggil No. Barkod Ketersediaan
e20440366 02-17-513387826 TERSEDIA
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