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Chaotics: the business of managing and marketing in the age of turbulence

Philip Kotler and John A. Caslione ([American Management Association, ], 2009)


We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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Jenis Koleksi: eBooks
No. Panggil : e20440366
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Penerbitan : New York: [American Management Association, ], 2009
Sumber Pengatalogan LibUI eng rda
Tipe Konten text
Tipe Media computer
Tipe Carrier online resources
Deskripsi Fisik xiii, 206 pages : illustration
Tautan http://portal.igpublish.com/iglibrary/search/AMAB0000506.main.html?23
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e20440366 02-17-513387826 TERSEDIA
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