Marketing to millennials: reach the largest and most influential generation of consumers ever

Fromm, Jeff, author

Marketing to millennials: reach the largest and most influential generation of consumers ever

Jeff Fromm and Christie Garton ([American Management Association, ], 2013)

Abstrak

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Based on original market research, this book reveals the eight attitudes shared by most Millennials, and the new rules for engaging them successfully.

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young adult consumers

generation Y

target marketing

consumer behavior

marketing

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Jenis Koleksi :	eBooks
No. Panggil :	e20440489
Entri utama-Nama orang :	Fromm, Jeff, author


Entri tambahan-Nama orang :	Garton, Christie, author



Subjek :	Young adult consumers -- Attitudes Generation Y -- Attitudes Target marketing Consumer behavior
Penerbitan :	New York: [American Management Association, ], 2013

Sumber Pengatalogan:	LibUI eng rda
Tipe Konten:	text
Tipe Media:	computer
Tipe Pembawa:	online resources
Deskripsi Fisik:	xix, 202 pages : illustration
Tautan:	http://portal.igpublish.com/iglibrary/search/AMAB0000811.main.html?1
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Marketing to millennials: reach the largest and most influential generation of consumers ever

Abstrak

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