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Consumer behavior : building marketing strategy

Hawkins, Del I.; Mothersbaugh, David L.; Best, Roger J. (McGraw-Hill, 2010)

 Abstract

Covers consumer behavior including the psychological, social, and managerial implications. This work features examples that are tied into global and technology consumer behavior issues and trends, a foundation in marketing strategy, integrated coverage of ethical/social issues, and outlines the consumer decision process.

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 Metadata

Collection Type : Multimedia
Call Number : 658HAWC001
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Publishing : Boston: McGraw-Hill, 2010
Edition
Cataloguing Source
Content Type text ; still image
Media Type computer
Carrier Type computer disc
Physical Description 1 compact disc; image; color; 4 3/4 in.
Holding Institution Universitas Indonesia
Location Ruang Multimedia, Lantai 2
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Call Number Barcode Number Availability
658HAWC001 658HAWC001 TERSEDIA
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No review available for this collection: 20441360
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