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Boom: marketing to the ultimate power consumer-the baby boomer woman

Mary Brown and Carol Orsborn (American Management Association;;, 2006)

 Abstrak

With Baby Boomer women spending well over a trillion dollars a year on goods and
services, the days of women 40+ being ignored by marketers are numbered.
Overthrowing stereotypes of aging, the groundswell of awareness is no less than a
marketing revolution.

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 BOOM Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman.pdf :: Unduh

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Jenis Koleksi : eBooks
No. Panggil : e20441474
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Subjek :
Penerbitan : New York: American Management Association;;, 2006
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xviii, 238 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000187.main.html?1
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