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Blog rules: a business guide to managing policy, public relations, and legal issues

Nancy Flynn (American Management Association, 2006)

 Abstrak

From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs -- -- or "blogs" -- are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to: * Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information * Manage the legal and business exposure associated with corporate blogs * Respond swiftly and effectively to blog assaults against the company -- and much more.

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 Metadata

Jenis Koleksi : eBooks
No. Panggil : e20441591
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: American Management Association, 2006
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xii, 226 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000380.main.html?8
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