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First in thirst: how Gatorade turned the science of sweat into a cultural phenomenon

Darren Rovell (American Management Association;, 2006)

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What began in 1965 as the after-hours project of four University of Florida doctors, Gatorade has grown into an internationally renowned brand that today comprises 80 percent of the U.S. sports drink market it created.

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Jenis Koleksi : eBooks
No. Panggil : e20441700
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: American Management Association;, 2006
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resources
Deskripsi Fisik: x, 243 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000161.main.html?14
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