Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Influence of intuition and capability on accelerated product development in big-medium scaled food companies in indonesia

by Pepey Riawati Kurnia (Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013)

 Abstrak

To face the pressure of competition, more and more companies perform accelerated product development by shortening the product development time so that the product will arrive at the market at the shortest time. Food industry has also performed accelerated product development. Using evolution theory, contingency theory, market-based view, and resource-based view a research model has been built. Results of the research?s initial identification show that food industry in Indonesia is in growth level towards maturity level. Meanwhile, competition in the food industry is in moderate level towards hypercompetition level. Tactics of accelerated product development often carried out is by simplifying the product development steps to eliminating the product development steps. The innovation type used is incremental innovation since it is fast and easy. Results of the research give information that intuition and capabilities are the main motivating factors for big-medium scaled food companies in Indonesia to accelerate product development.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : pdf
Entri utama-Nama orang :
Subjek :
Penerbitan : [Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2013
Sumber Pengatalogan :
ISSN : 23562242
Majalah/Jurnal : ASEAN Marketing Journal
Volume : Vol. 5, No. 1, 2013: Hal. 19-38
Tipe Konten : text
Tipe Media : computer
Tipe Carrier : online resource
Akses Elektronik : http://journal.ui.ac.id/index.php/amj/article/view/2173
Institusi Pemilik : Universitas Indonesia
Lokasi :
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
pdf 03-19-391739388 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20443343
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