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The Use of travel guidebooks by tourist visiting yogyakarta

Gabriela Intani Putri, Ike Janita Dewi (Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014)

 Abstract

This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta.
The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, security needs, and objectification needs.

Penelitian ini bertujuan untuk mengetahui sejauh mana wisatawan menggunakan buku panduan wisata untuk kunjungannya ke Yogyakarta yang merupakan salah satu destinasi pariwisata di Indonesia. Wawancara kualitatif dengan tiga ahli pariwisata di Yogyakarta dilakukan sebagai tahapan awal penelitian ini untuk menggali tujuan penggunaan buku panduan wisata oleh wisatawan yang berkunjung ke Yogyakarta.
Hasil dari wawancara ini adalah 31 pernyataan yang kemudian dikembangkan sebagai item pertanyaan dalam kuesioner yang disebarkan kepada 100 wisatawan asing yang pernah berkunjung atau sedang berkunjung ke Yogyakarta. Setelah melakukan analisis faktor dan uji reliabilitas, dihasilkan tujuh faktor yang terdiri dari 26 pernyataan, yaitu: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, security needs, and objectification needs.

 Metadata

Collection Type : Artikel Jurnal
Call Number : AJ-pdf
Main entry-Personal name :
Additional entry-Personal name :
Subject :
Publishing : [Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2014
Cataloguing Source : LibUI eng rda
ISSN : 23562242
Magazine/Journal : ASEAN Marketing Journal
Volume : Vol. 6, No. 2 Desember 2014: Hal. 105-113
Content Type : text
Media Type : computer
Carrier Type : online resource
Electronic Access : http://journal.ui.ac.id/index.php/amj/article/view/4214
Holding Company : Universitas Indonesia
Location :
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Call Number Barcode Number Availability
AJ-pdf 03-20-545450777 TERSEDIA
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No review available for this collection: 20443426
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