Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Achievement as Gift and Prestige : Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation

Bilson Simamora (Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016)

 Abstrak

Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the actors and their consequences on the actors behavior. The interesting question, how is anticipated emotion of others on the actors behavior? This study is purposed to answer that question. The author studies potential emotions of others that accompany future individuals? achievement when achievement is considered as gift to significant others or prestige source for the individuals. In doing so, the author develops anticipated emotion of others concept, conceptual model, and related propositions. Discussion, direction for further research, and the contributions of the study to the academic and practical worlds are also presented.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : AJ-Pdf
Entri utama-Nama orang :
Penerbitan : [Place of publication not identified]: Management Research Center (MRC) Department of Management, Faculty of Economics, University of Indonesia and Philip Kotler Center, 2016
Sumber Pengatalogan :
ISSN : 23562242
Majalah/Jurnal : Management Research Center (MRC) Department of Management
Volume : Vol. 8, No. 1, Juni 2016: Hal. 29-53
Tipe Konten :
Tipe Media :
Tipe Carrier :
Akses Elektronik : http://journal.ui.ac.id/index.php/amj/article/view/4336
Institusi Pemilik : Universitas Indonesia
Lokasi :
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
AJ-Pdf 03-19-228453836 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20443472
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