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Instant appeal: the 8 primal factors that create blockbuster success

Vicki Kunkel (American Management Association, 2009)

 Abstrak

Kunkel, a communications consultant, posits that the most persuasive and powerful icons and brands owe their success to an uncanny ability to appeal to one or more cultural and biological universals, our species' emotional and behavioral responses to certain stimuli (for example, the need for security and comfort, distrust of classically beautiful people). Unfortunately, Kunkel's evidence of these universals is vague and speculative?referring to research into the effect of sound waves on cellular structure, she asserts that just as plants dislike heavy metal music and uncooked rice thrives on compliments, our body processes are altered by sound waves?and she advises her readers to speak in rhythms that resonate on a cellular level.

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 Metadata

Jenis Koleksi : eBooks
No. Panggil : e20443885
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: American Management Association, 2009
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resources
Deskripsi Fisik: viii, 296 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000102.main.html?1
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e20443885 02-17-750127045 TERSEDIA
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