Firm’s strategic orientation involves synchronizing environmental dynamics, corporate strategy
and capital structure in order to achieve firm performance targets. The co-alignment model used
successfully in the hospitality industry might be used in a wider context as a framework in explaining
these relationships simultaneously. Using the data of public firms in Indonesia during the period
of 1996-2010, we found that co-alignment model can be implemented in property and real
estate industry as well as in hospitality industry.
