Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Pengaruh komunitas merek terhadap word of mouth / Fauzan Muhammad Basalamah

Fauzan Muhammad Basalamah; (Spire Indonesia, 2010)

 Abstrak

Abstract. This research examines the implications of brand community of Honda Vario Club toward the words of
mouth of Honda Vario. This research aimed to study the effect of brand community on the words of mouth in Honda
Vario Club, and the dimensions of brand community which significantly influence the words of mouth in Honda Vario
Club. The data of this quantitative research were collected through questionnaires filled out by members of Honda
Vario Club. The result shows that the brand community significantly influences the words of mouth in Honda Vario
Club. In addition, the customer-company relationships and customer-brand relationships also significantly influence
the words of mouth.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : J-Pdf
Entri utama-Nama orang :
Subjek :
Penerbitan : [Place of publication not identified]: Spire Indonesia, 2010
Sumber Pengatalogan : LibUI ind rda
ISSN :
Majalah/Jurnal : Jurnal Bisnis dan Birokrasi
Volume : Vol 17, No 1 Januari 2010 79-89
Tipe Konten : text (rdacontentt)
Tipe Media : computer
Tipe Carrier : online resource
Akses Elektronik : http://journal.ui.ac.id/index.php/jbb/article/viewFile/629/614
Institusi Pemilik : Universitas Indonesia
Lokasi :
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
J-Pdf 03-17-650842666 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20448382
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