Abstract. This research examines the implications of brand community of Honda Vario Club toward the words of
mouth of Honda Vario. This research aimed to study the effect of brand community on the words of mouth in Honda
Vario Club, and the dimensions of brand community which significantly influence the words of mouth in Honda Vario
Club. The data of this quantitative research were collected through questionnaires filled out by members of Honda
Vario Club. The result shows that the brand community significantly influences the words of mouth in Honda Vario
Club. In addition, the customer-company relationships and customer-brand relationships also significantly influence
the words of mouth.
