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The age curve: how to profit from the coming demographic storm

Kenneth W. Gronbach (American Management Association, 2008)

 Abstrak

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business.

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 Metadata

Jenis Koleksi : eBooks
No. Panggil : e20448538
Entri utama-Nama orang :
Subjek :
Penerbitan : New York: American Management Association, 2008
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: xvii, 268 pages : illustration
Tautan: http://portal.igpublish.com/iglibrary/search/AMAB0000013.main.html?19
Lembaga Pemilik:
Lokasi:
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No. Panggil No. Barkod Ketersediaan
e20448538 02-17-615594107 TERSEDIA
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Tidak ada ulasan pada koleksi ini: 20448538
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