This study examines the impact of earnings management to impression management in Management
Discussion and Analysis (MD&A). Earnings management is measured using an index that includes accrual
discretional, income smoothing, and loss avoidance reporting. Impression management is measured using
an index that includes the use of self-serving attribution and accounting explanation bias. Impression
management data are obtained by content analysis of the MD&A sections of 594 annual report companies
in the period between 2004 and 2009. Empirical test results show that earnings management, performance
level, performance changes, and economic conditions negatively affects impression management. The study
results are usefull for regulators to formulate and enforce the Bapepam rules No. VIII.G.2 about annual
report to minimize the possibility managers conducting earnings and impression management.
Abstract
Penelitian ini menguji pengaruh manajemen laba terhadap manajemen impresi dalam Analisis dan
Pembahasan Manajemen (MD&A). Manajemen laba diukur menggunakan indeks yang mencakup akrual
diskresional, perataan laba, dan penghindaran pelaporan rugi. Manajemen impresi diukur menggunakan
indeks yang mencakup atribusi self-serving dan bias penjelasan akuntansi. Data manajemen impresi
diperoleh melalui analisis konten bagian MD&A 594 laporan tahunan perusahaan dari tahun 2004 sampai
2009. Penelitian ini berhasil memberikan bukti bahwa manajemen laba, tingkat kinerja, perubahan kinerja,
dan kondisi ekonomi berpengaruh negatif pada manajemen impresi. Hasil penelitian berguna bagi regulator
dalam merumuskan dan menegakkan aturan Bapepam No. VIII.G.2 mengenai laporan tahunan guna
meminimalkan kemungkinan manajer melakukan manajemen laba dan manajemen impresi.
