Buku Teks :: Kembali

Buku Teks :: Kembali

Mass communication theory : foundations, ferment, and future

by Stanley J. Baran, Dennis K. Davis (Cengage Learning, 2015)

 Abstrak

This book provides a comprehensive and historically based introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, the text traces the emergence of two main bodies of mass communication theory: social/​behavioral and critical/​cultural. It concludes with a discussion of how these two traditions support the media literacy movement and might be combined to produce a new theory of mediated communication. The authors emphasize that media theories are human creations typically intended to address specific problems or issues. This book helps students develop an understanding of theory so they can make better use of media and play a role in the development of new media industries.

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 302.2 BAR m
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Stamford, CT : Cengage Learning, 2015
Sumber Pengatalogan: LibUI eng rda
ISBN: 9781285052076 (pbk.)
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: Seventh edition
Catatan Seri: Cengage series in mass communication and journalism
Catatan Umum: Includes bibliographical references and index
Catatan Versi Asli:
Deskripsi Fisik: xxi, 408 pages ; 24 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan U, Lantai 2
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
302.2 BAR m 01-17-01722 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20449192
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