Salah satu penyebab anemia adalah kekurangan nutrisi. Kondisi anemia dalam kehamilan merupakan kondisi yang berisiko dan menjadi penyebab tidak langsung kematian ibu. Tujuan penelitian ini adalah mengembangkan konsep tentang proses pengambilan keputusan pemenuhan kebutuhan nutrisi ibu hamil anemia. Metode kualitatif dengan pendekatan grounded theory digunakan dengan 25 partisipan yang diperoleh melalui metode theoretical sampling di wilayah Kabupaten Lombok Timur, NTB. Melalui analisis data tematik diperoleh konsep kegagalan memutuskan dalam memenuhi kebutuhan nutrisi selama kehamilan. Pengambilan keputusan, baik oleh suami atau diri sendiri yang gagal memenuhi kebutuhan nutrisi dipengaruhi oleh berbagai faktor. Hasil penelitian ini menyarankan agar petugas kesehatan meningkatkan edukasi secara lebih intensif terkait nutrisi dan anemia dalam kehamilan, melibatkan partisipasi suami dan keluarga dalam edukasi dengan tetap memperhatikan aspek sosial budaya.Failure in Deciding A Nutrition Requirement During Pregnancy: A Grounded Theory Study among Anemic Maternal Women. One of the causes of nutritional deficit is anemia. Anemia in pregnancy indirectly causes maternal mortality. This study aimed to develop a concept of decision-making in fulfilling the needs of nutrition in pregnant mothers with anemia. A grounded theory approach was applied involving 25 participants recruted through a theoretical method sampling in the East Lombok district. Through a thematic analys it was founded that there was a failure relating concept in decision making to meet nutrition requirement during pregnancy. There are several factors affect decisions made both by husbands and pregnant woman which were lead to failure. The finding recommends the care providers to improve health education regarding the importance of adequate nutrition for pregnant women and to involve husband and family during education proces while constantly respects social cultural aspects.