Buku Teks :: Kembali

Buku Teks :: Kembali

Integrated marketing communication : creative strategy from idea to implementation

Robyn Blakeman (Rowman and Littlefield, 2015)


Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices and how these affect the development of the creative message. -- from back cover


Jenis Koleksi : Buku Teks
No. Panggil : 658.802 BLA i
Entri utama-Nama orang :
Subjek :
Penerbitan : Lanham: Rowman and Littlefield, 2015
Sumber Pengatalogan: LibUI eng rda
ISBN: 9781442221222
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: Second edition
Catatan Seri:
Catatan Umum: Includes bibliographical references (pages 313-316) and index
Catatan Versi Asli:
Deskripsi Fisik: xi, 325 pages ; 26 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
658.802 BLA i 01-17-00778 TERSEDIA
Tidak ada ulasan pada koleksi ini: 20451202