ABSTRAK
Nama : Friana AsmelyProgram Studi : Kajian Administrasi Rumah SakitJudul :Usulan Rancangan Perencanaan Strategis RSUDKelas D Kebayoran Baru Tahun 2017 - 2021Latar belakang: Upaya mengembalikan pelayanan kuratif menjadi promotifpreventif di DKI Jakarta dengan cara mendirikan RSUD Kelas D di 44 Kecamatanuntuk kuratif dan mengembalikan pelayanan kesehatan masyarakat dengan upayapreventif promotifnya ke Puskesmas Kecamatan dan Kelurahan, menyebabkansalah satu lahan Puskesmas Kecamatan Kebayoran Barudibangun menjadi RSUDKelas D. Untuk itu perlu disusun Usulan Rancangan Perencanaan Strategis RSUDKebayoran Baru yang memuat Visi, Misi, Tujuan, Sasaran, Strategi, Kebijakan,Program dan Kegiatan Pembangunan di bidang Kesehatan berdasarkan kondisidan potensi wilayah Kebayoran Baru.Metode: Jenis penelitian ini adalah kualitatifdengan melakukan telaah datasekunder dan primer untuk tahap pengumpulan data dan focus group discussion FGD pada tahapan the input stageuntuk mengetahui posisi RSUD KebayoranBaruserta saatthe matching stageuntuk menemukan alternatif strategi,danConcensuss Decision Making Group CDMG pada tahap pemilihan strategi thedecision stage . Penelitian dilakukan di RSUD Kebayoran Baru pada bulan Aprilsampai Juni 2017. Analisis data menggunakan Matriks TOWS dan MatriksEksternal Internal sehingga bisa ditetapkan strategi terpilih untuk RSUDKebayoran Baru melalui Quantitative Strategic Planning Matrix QSPM .Hasil: Berdasarkan analisa hasil pengamatan lingkungan eskternal dan internalditemukan 10 sepuluh peluang, 5 lima ancaman, 9 sembilan kekuatan dan 5 lima kelemahan yang mempengaruhi penyusunan Renstra RSUD KebayoranBaru.Berdasarkan hasil analisa Matriks TOWS, posisi RSUD Kebayoran Baruberada di Kuadran 4 Future Quadrant sedangkan pada IE Matriks berada dikuadran II Growth and Build . Hasil matching stage ditemukan strategi yangsama adalah :Market penetration, Product development, Market development,Integration vertical and horizontal . Penetapan strategi yang akan digunakanberdasarkan QSPM adalah Product Development.Kesimpulan: Keseluruhan faktor eksternal dan internal yang dianalisis padapenelitian ini mempengaruhi penyusunan rencana strategis RSUD KebayoranBaru, sehingga hasil analisis dapat menjadi bahan pertimbangan bagi pengambilkebijakan di Dinas Kesehatan Provinsi DKI Jakarta untuk ditetapkan sebagaiPerencanaan Strategis RSUD Kebayoran Baru 2017 - 2021.Kata Kunci: Rencana, Strategis, RSUD, Kelas D, Kebayoran Baru

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ABSTRACT
Name Friana AsmelyStudy Program Hospital AdministrationTitle Health Strategic Planning for Class DKebayoran Baru General Hospital 2017 2021Background Efforts to restore curative care to promotive and preventive care inDKI Jakarta by establishing 44 District Class D General Hospital for curativepurpose and restore public health service in promotive and preventive efforts todistrict and village public health center cause one of Kebayoran Baru publichealth center land built into class D general hospital. Therefore the strategicplanning proposal of Kebayoran Baru General Hospital should be prepared, whichinclude its vision, mission, purpose, targets, strategies, policies, programs andactivities of health development according to its area condition and potentials.Methods This is a qualititative study, held by secondary data analysis andprimary data for data collection the input stage , which catagorized based oninternal and external factor variables, Focus Group Discussion at data analysis the matching stage and Concensuss Decision Making Group CDMG atstrategic selection the desicion stage . This study was conducted at KebayoranBaru General Hospital from April to June 2017. Data analysis using TOWSMatrix and Internal External Matrix to decide which strategies to be used forexpansion of Kebayoran Baru public health center into Kebayoran Baru Generalhospital by Quantitative Strategic Planning Matrix QSPM .Results Observation of internal and external analysis results found that therewere 10 opportunities, 5 threats, 9 strengths and 5 weaknesses affectingKebayoran Baru general hospital strategic planning preparation. According toTOWS matrix analysis, its position was at the fourth quadrant future quadrant while IE matrix was at the second quadrant Growth and Build . Matching stageresults shows several strategies were in common Market Penetration, ProductDevelopment, Market Development and Integration vertical and horizontal .Strategic selected by QSPM in order of priority Product Development.Conclusion Every internal and external factors analyzed in this study affectingKebayoran Baru strategic planning preparation, so this analysis result could beused as a matter of consideration for the stakeholders in Health Office of DKIJakarta Province to be stated as Kebayoran Baru General Hospital StrategicPlanning.