UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Pengaruh involvement pada mie instan organik terhadap intensi pembelian: peran moderasi uncertainty = The effect of involvement in organic instant noodle towards purchase intention: the moderating role of uncertainty

Muhamad Ageng; Karto Adiwijaya, supervisor; Aswin Dewanto Hadisumarto, examiner; Sri Daryati, examiner ([Publisher not identified] , 2017)

 Abstrak

ABSTRAK
Saat ini perkembangan berbagai produk olahan organik semakin meningkat setiap tahunnya, salah satunya yakni mie instan organik. Penelitian ini bertujuan untuk menganalisis pengaruh involvement pada mie instan organik terhadap intensi pembelian melalui peran moderasi uncertainty. Penelitian ini melibatkan 266 responden dari seluruh indonesia. Hasil penelitian ini menunjukkan bahwa involvement in organic food secara signifikan berpengaruh terhadap purchase intention. Involvement in organic food dipengaruhi oleh food safety concern. Namun involvement in organic food tidak dipengaruhi oleh health consciousness dan ecological motives

ABSTRACT
Recently, there is increasing trend in development of various organic food products, one of them is organic instant noodle. This study aimed to analyze the effect of involvement in organic instant noodle towards purchase intention with moderating role of uncertainty. This study involved 266 respondents from Indonesia. The results show that the involvement in organic food has significant effect on purchase intention. Involvement in organic food is influenced by food safety concern. But, the involvement in organic food is not influenced by the health consciousness and ecological motives.

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 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S68496
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2017
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : unmediated (rdamedia ); computer
Tipe Carrier : volume ; online resource
Deskripsi Fisik : xv, 105 pages : illustration ; 28 cm + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 3
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
S68496 14-19-046085371 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20457837
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