ABSTRACT
This bachelor thesis discussed the comparison of the judges implication to measured people rsquo s knowledge in determining Well Known Mark, as governed under the Trademark Law in Indonesia and The United States of America. The analysis is conducted based on the juridical analysis towards several court judgement which is decided in Indonesia and The United States of America. The result of this research indicates that the element of People rsquo s knowledge can be considered as a main factor that should be considered by the judge in determining Well Known Mark, and also And what is the most relevant way that can be applied to measure the Well Known mark. So that the judge 39 s decision in determining a well known Mark has an accurate legal force in order to deciding their verdict.

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ABSTRACT
Skripsi ini membahas mengenai perbandingan Implikasi hakim untuk mengukur Pengetahuan Masyarakat dalam hal menjawab kriteria keterkenalan suatu merek yang sebagaimana diatur dalam Undang-Undang Merek yang terdapat di Indonesia dan Amerika Serikat. Analisa tersebut dilakukan berdasarkan perbandingan yang dilakukan dengan cara analisis yuridis terhadap beberapa putusan hakim yang ada di Indonesia dan Amerika Serikat. Hasil penelitian ini menunjukan bahwa pentingnya unsur pengetahuan masyarakat dalam hal menentukan keterkenalan suatu merek dan cara apa yang paling relevan yang dapat diaplikasikan untuk mengukur keterkenalan suatu merek agar keputusan hakim dalam menentukan merek terkenal memiliki kekuatan hukum yang akurat.