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Open innovation: academic and practical perspectives on the journey from idea to market

Arthur B. Markman (Oxford University Press, 2016)

 Abstrak

Many firms want to innovate, but have a hard time overcoming their corporate culture to allow them to develop and commercialize innovative ideas. This book brings together contributions from academics and people in the business community to explore methods for opening up the innovation process to make it more successful. The book starts by defining the concept of open innovation. Then, it examines ways to bring more people into the innovation process at all stages including idea development, evaluation, and commercialization. This work provides a current perspective on the state-of-the-art in open innovation.

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Jenis Koleksi : eBooks
No. Panggil : e20470509
Entri utama-Nama orang :
Subjek :
Penerbitan : Oxford: Oxford University Press, 2016
Sumber Pengatalogan: LibUI eng rda
Tipe Konten: text
Tipe Media: computer
Tipe Pembawa: online resource
Deskripsi Fisik: viii, 235 pages : illustration
Tautan: http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199374441.001.0001/acprof-9780199374441?rskey=KUFLJt&result=1
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No. Panggil No. Barkod Ketersediaan
e20470509 02-18-103092454 TERSEDIA
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