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Multimedia :: Back

Cambridge English for the media

Ceramella, Nick; Lee, Elizabeth (Cambridge University Press, 2008)

 Abstract

A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for ... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.

 Metadata

Collection Type : Multimedia
Call Number : 428CERC001
Main entry-Personal name :
Additional entry-Personal name :
Subject :
Publishing : Cambridge: Cambridge University Press, 2008
Edition
Cataloguing Source LibUI eng rda
Content Type audio ; text
Media Type computer
Carrier Type computer disc
Physical Description 1 compact disc; color; 4 3/4 in.
Holding Institution Universitas Indonesia
Location Ruang Multimedia, Lantai 2
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Call Number Barcode Number Availability
428CERC001 428CERC001 TERSEDIA
Review:
No review available for this collection: 20471157
Cover