Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Pengaruh type hedonic shopping motivation terhadap keputusan berkunjung tourist shopper studi kasus: grand indonesia shopping town / Yustisia Pasfatima Mbulu, Raisya Kurnia Maidina, Nungky Pupita

Yustisia Pasfatima Mbulu; Raisya Kurnia Maidina; Nungky Pupita (Fakultas Pariwisata Universitas Pancasila, 2017)

 Abstrak

ABSTRACT
Grand Indonesia Shopping Town is a premium mall offering shopping experience that includes apparels and clothings including internationally renowned brands, restaurants and entertainment options. the modern architecture and design, the Mall is enjoyed by a wide range of consumers. .This study aims to look at the influence of hedonic shopping motivation on the decision to visit among the tourist shoppers at Grand Indonesia Shopping Town. The method used in this research is quantitative descriptive using Structural Equation Modelling (SEM) with a sample of 100 respondents. Results from this study found that out of six variables that constitute hedonic shopping motivation, only two of which have a significant influence on the decision to visit, namely, the idea of shopping (***) and social shopping (, 006).

 Kata Kunci

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : 910 JTDA 4:2 (2017)
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Jakarta: Fakultas Pariwisata Universitas Pancasila, 2017
Sumber Pengatalogan : LibUI ind rda
ISSN : 23391987
Majalah/Jurnal : Journal of Tourism Destination and Attraction
Volume : Vol. 4, No. 2, Juni 2017: Hal. 35-45
Tipe Konten : text
Tipe Media : unmediated
Tipe Carrier : volume
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 4, R. Koleksi Jurnal
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
910 JTDA 4:2 (2017) 03-18-579980681 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20472069
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