Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Efek narasi cagar budaya pada intensi dan kebanggaan remaja akan Majapahit dan Indonesia / Agi Ginanjar

Agi Ginanjar; (Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2018)

 Abstrak

ABSTRACT
This paper discusses the dissemination of information about cultural heritage to the young generation, particularly about the kingdom of Majapahit whose ancient sites are situated in Trowulan, East Java, Indonesia. In the context of public archaeology, heritage instead, it is information is no longer communicated to the public in mind-numbing ways, presented in such a way as to increase positive attitude and behavior toward the cultural heritage. In the context of marketing communication, the dissemination of information which is in accordance with the consumers or visitors tastes can no longer be performed by presenting raw facts only, but by presenting the information in the form of underdog or topdog stories or narratives. The objective of the research in this paper is to measure the effects of the dissemination of information about Majapahit cultural heritage by means of narratives on public attitude, intention to visit, and pride. The research applied the 3x1 experiment design to the participants. Our research findings confirm that the dissemination of cultural heritage information in the form of topdog narratives directly improved the participants attitude toward and intention to visit Majapahit relics in Trowulan. Additionally, the dissemination of cultural heritage information in the form of topdog narratives also increased the participants pride in Indonesia.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : 907 UI-PJKB 8:1 (2018)
Entri utama-Nama orang :
Subjek :
Penerbitan : Depok: Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2018
Sumber Pengatalogan : LibUI ind rda
ISSN : 20876017
Majalah/Jurnal : PARADIGMA: Jurnal Kajian Budaya
Volume : Vol. 8, No. 1, 2018: Hal. 24-37
Tipe Konten : text
Tipe Media : unmediated
Tipe Carrier : volume
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 4, R. Koleksi Jurnal
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
907 UI-PJKB 8:1 (2018) 03-18-450847125 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20472285
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