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ABSTRACT
Instagram social network allows its users to have freedom and latitude to use identities that are different from what they actually have. The formation of new identities is done online by millennials generation on instagram, by utilizing the trend of analog cameras. The use of analog cameras among millenials generation is not only for the sake of hobbies or interests, theres a real orientation behind that. Other than to be a platform to show new identity, instagram also takes mediating role for individuals to do mimetic practice toward their idols. It is found that is mimetic practice that helps individuals to be able to form new identity as an analog photographer in instagram. The forming of online identity turns out to be helpful for individuals to get out of their inconvinience with themselves. Having new identity as an analog photographer in online world is thought to be useful in pursuing their goals, acquire recognition/acknowledgement, and as a mean to be seen as unique individual.