ABSTRAK
Masalah utama dari perushaan DMS adalah klaim penggantian biaya untuk pelanggan program pemerintah lebih tinggi dari harga yang dikenakan pelanggan biasa, di mana ini merupakan pelanggaran Undang-Undang Federal. Maka dari itu, mereka harus menetapkan harga kompetitif untuk pelanggan biasa, dan juga harus mengikuti program klaim penggantian biaya yang tidak melebihi 120% sesuai dengan aturan pemerintah. Tesis ini akan memberikanpenjelasan dan solusi alternatif mengenai strategi penetapan harga yang DMS dapat tetapkan sesuai dengan estimasi perhitungan agar memenuhi aturan yang ditentukan pemerintah.

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ABSTRACT
The main problem with DMS company is that their reimbursement claims for government programs customers is higher than the prices charged to cash and carry customers, in which it violates the Federal Act. Consequently, they have to set a competitive price to its cash and carry customers, yet they must act in accordance with the government program reimbursement claims by not exceeding 120% of usual charges. Therefore, they must set competitive pricesfor ordinary customers, and also have to follow a reimbursement claim program that does not exceed 120% in accordance with government regulations. This thesis will provide an explanation and alternative solution regarding the pricing strategy that DMS can apply in accordance with the estimation of calculations in order to meet the rules set by the government.