Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Analysis the quality of service and effectiveness e-commerce auy publisher using the method e-servqual

Atik Budi Paryanti, Sumarsid (Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Prof. Dr. Hamka, 2019)

 Abstrak

Abstrak
This research aims to analyze the quality of the service and the effectiveness of Ecommerce. This research uses a quantitative approach. Data analysis using the pras test test validity and reliability as well as a test of normality. At this stage of the analysis of data with calculations e-servqual will get the service quality level e-Commerce and the calculation of e-Commerce It can also analyze the priority of each service attribute that needs to be fixed or not. The questionnaire will be filled is given to respondents with Nonprobability Sampling technique. This study use 46 participant. The Total value of Electronic Service Quality (TESQ) obtained from the results of the calculation of the gap between perception and expectation is positive, the results obtained are 0226. This means that the customers expectations of the service e-Commerce in larger AUY Publisher from the Ministry obtained this time, so that the service provided is still not satisfying customers and has not been effective (X2 ).

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : 330 AGREGAT 3:1 (2019)
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Penerbitan : Jakarta: Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Prof. Dr. Hamka, 2019
Sumber Pengatalogan : LibUI eng rda
ISSN : 25495658
Majalah/Jurnal : AGREGAT
Volume : Vol. 3, No.1 Maret 2019: Hal. 25-34
Tipe Konten : text
Tipe Media : unmediated
Tipe Carrier : volume
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 4, R. Koleksi Jurnal
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
330 AGREGAT 3:1 (2019) 03-19-513233043 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20494747
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