ABSTRAK
Pangan merupakan kebutuhan dasar manusia yang paling utama. Aduan konsumenterhadap produk pangan menempati urutan teratas dengan proporsi 44,9%. Sarana ritelyang diperiksa (32.74%) belum menerapkan Cara Ritel Pangan yang Baik (CRPB).Pasar tradisional mempunyai peran strategis dalam pemenuhan pangan segar maupunpangan olahan. Namun kondisi pasar yang tidak terjaga hygiene dan sanitasinya dapatmemberi celah terjadinya kontaminasi saat produk dijual oleh pedagang tidak sesuaiketentuan. Penelitian ini bertujuan untuk menganalisis kinerja implementasi PeraturanKepala BPOM Nomor 5 Tahun 2015 tentang cara ritel pangan yang baik di pasartradisional Jakarta, khususnya pada daging dan daging olahan dari aspek penyimpanandan penyajian/pemajangan. Penelitian dilakukan secara kualitatif, melalui wawancaramendalam, observasi dan telaah dokumen. Kerangka konsep mengacu pada teori VanMetter Van Horn. Ada 10 pasar tradisional di 5 wilayah kotamadya provinsi DKIJakarta yang menjadi lokasi penelitian. Hasil penelitian menunjukkan bahwa kinerjaimplementasi kebijakan cara ritel pangan yang baik di pasar tradisional Jakarta padatahun 2019 belum optimal. Daging dan daging olahan yang dijual oleh pedagang padatahap penyimpanan dan pemajangan/penyajiannya masih banyak yang belum dilakukansesuai dengan Peraturan Kepala Badan POM tahun 2015 tentang Pedoman Cara RitelPangan yang Baik di Pasar Tradisional. Monitoring dan evaluasi belum optimal,Komunikasi belum optimal, banyak pedagang dan pengelola pasar belum mendapatkansosialisasi kebijakan ritel pangan. Ukuran dan tujuan kebijakan belum jelas diketahuioleh pedagang ataupun pengelola pasar, sehingga menimbulkan perbedaan persepsi dilapangan. Disposisi pelaksana masih belum optimal (pemahaman,arah penerimaan danintensitas) karena kurangnya sosialisasi. Karakteristik badan pelaksana belum optimal,masih mengalami kendala dalam fragmentasi tanggung jawab. Anggaran yang tidakdialokasikan khusus, fasilitas kurang, SDM terbatas menyebabkan sumber daya kurangoptimal dalam implementasi kebijakan. Lingkungan sosial, ekonomi dan politik jugabelum optimal dalam mendukung kebijakan. Harapan kedepannya agar kebijakandisosialisasikan lebih sering, secara berkala. Ketersediaan sumber daya dialokasikanuntuk kebijakan ini.

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ABSTRACT
Food is the most important basic human need. Consumer complaints about foodproducts ranked top with a proportion of 44.9%. Retail facilities examined (32.74%)have not applied the Good Food Retail Practice (CRPB). Traditional markets have astrategic role in fulfilling fresh food and processed food. However, market conditionsthat do not maintain hygiene and sanitation can provide a gap for contamination. whenthe product is sold by the trader is not according to the provisions. This study aims toanalyze the performance of Regulation National Agency of Drug and Food ControlNumber 5 2015 concerning Good Food Retail Practice in Traditional Market Jakarta,especially in processed meat and meat from the aspect of storage and display. The studywas conducted qualitatively, through in-depth interviews, observation and documentreview. The conceptual framework refers to the theory of Van Metter Van Horn. Thereare 10 traditional markets in the 5 municipalities of the DKI Jakarta province that arethe location of the study. The results of the study indicate that the performance of theimplementation of policies on how to sell good food in Jakarta's traditional market in2019 is not optimal. Processed meat and processed meat sold by traders at the stage ofstorage and display are still many that have not been carried out in accordance with theRegulation National Agency of Drug and Food Control Number 5 2015 concerningGood Food Retail Practice in Traditional Market. Monitoring and evaluation is notoptimal, Communication is not optimal, many traders and market managers have notreceived food retail policy. The size and objectives of the policy are not yet clearlyknown by the traders or market managers, giving rise to different perceptions in thefield. The implementing disposition is still not optimal (understanding and intensity)due to lack of socialization. The characteristics of the implementing agency have notbeen optimal, still experiencing obstacles in fragmentation of responsibility. A budgetthat is not specifically allocated, lacking facilities, limited human resources causesresources to be less than optimal in implementing policies. The social, economic andpolitical environment is also not optimal in supporting policies. Hope in the future sothat policies are socialized more frequently, regularly. Availability of resources isallocated for this policy.