Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Consumer preference for genetically modified halal yogurt drinks

Siti Hasnah Hassan, Qaisar Iqbal (Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017)

 Abstrak

ABSTRACT
Consumers worldwide have reacted negatively to food products made from genetically modified (GM) ingredients. This study strives to understand the importance placed by consumers on the features of a product when purchasing halal yogurt drinks with GM or non GM ingredient along with the level of antioxidants, price, flavor and Halal certification from JAKIM. In addition, their attitudes towards genetically modified foods, in general, and their purchase intention towards genetically modified yogurt drinks, in particular, were also determined. Experimental design using a convenience sampling was used; 120 eligible responses were received from the study using three types of yogurt drinks. The research findings showed that nutrition was deemed as being the most important product feature that influenced the decision in purchasing yogurt drinks, followed by freshness, price, flavor, variety, and origin. Furthermore, it was found that respondents presented a neutral attitude and purchase intention towards genetically modified yogurt drinks. The recommendations to market practitioners, research limitations, as well as suggestions for future studies are also discussed.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : 658 AMJ 9:1 (2017)
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Penerbitan : Depok: Department of Management Faculty of Economics and Business, Universitas Indonesia, 2017
Sumber Pengatalogan : LibUI eng rda
ISSN : 20855044
Majalah/Jurnal : ASEAN Marketing Journal
Volume : Vol. 9, No.1 Juni 2017: Hal. 40-55
Tipe Konten : text
Tipe Media : unmediated
Tipe Carrier : volume
Akses Elektronik : http://journal.ui.ac.id/index.php/amj/article/view/7671/67545941
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lt 4, R. Koleksi Jurnal
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
658 AMJ 9:1 (2017) 03-19-766735100 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20496874
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