Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Pemanfaatan pasar daring dalam pemasaran industri rumah tangga rujak mengkudu

Paula Dewanti, Ni Putu Meina Ayuningsih (Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Katolik Indonesia Atma Jaya, 2018)

 Abstrak

ABSTRACT
Mengkudu has been known for a type of fruit that has many health benefits. The targeted partner of our community service was one of rujak mengkudu traditional seller, Ibu Ni Ketut Suji, that is located at Jalan Raya Dalung, Sempidi Village border, subdistrict of Kuta Utara, Badung, Bali, which is approximately 12.5 km from the location of sponsor. By that time, our partner was doing mouth to mouth marketing strategy, in a local scope; direct buyer are those who came to our partner's house, as well as selling the product in local traditional markets. Such a marketing strategy may be considered a less effective one. Therefore, the initial purpose of this community service was to provide training on the utilization of information technology, especially the utilization of the online marketplace as a marketing media to expand our partner's business. This community service was conducted by using a demo, best practices and technical guidance. The results of our community service showed that the participants were able to utilize information technology, especially the online marketplace, as a media marketing for their products. This can be measured from the ability of participants which included the ability to create their accounts, use the media interactively, and advertise their products in one of the media online marketplace.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : 300 JPM 2:2 (2018)
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Penerbitan : Jakarta: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Katolik Indonesia Atma Jaya, 2018
Sumber Pengatalogan : LibUI ind rda
ISSN : 9772598786000
Majalah/Jurnal : MITRA: Jurnal Pemberdayaan Masyarakat
Volume : Vol. 2, No. 2, November 2018: Hal. 114-125
Tipe Konten : text
Tipe Media : unmediated
Tipe Carrier : volume (rdacarier)
Akses Elektronik : http://ejournal.atmajaya.ac.id/index.php/mitra/article/view/105
Institusi Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI, Lantai 4, R. Koleksi Jurnal
  • Ketersediaan
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No. Panggil No. Barkod Ketersediaan
300 JPM 2:2 (2018) 03-19-822775426 TERSEDIA
Ulasan:
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