ABSTRAK
Tesis ini membahas strategi daya saing destinasi wisata bahari berbasis localwisdom di Kabupaten Kepulauan Sangihe melalui analisis terhadap destinationcompetitiveness dan place marketing. Destination competitiveness digunakan untukmenilai daya saing destinasi wisata bahari dalam rangka penyusunan strategi daya saingyang dilakukan melalui teori place marketing. Penelitian ini adalah penelitian deskriptifkualitatifdengan pendekatan postpositivisme. Hasil penelitian menunjukan bahwadestinasi wisata bahari Kabupaten Kepulauan Sangihe berdaya saing berdasarkanindikator natural resources, heritage and culture, dan special events dan tidak berdayasaing pada indikator tourism infrastructure, demand condition dan promotion andcoordination. Penelitian ini menyarankan kepada pemerintah Kabupaten KepulauanSangihe dan stakeholder pariwisata Kabupaten Kepulauan Sangihe agar memadukanwisata bahari dengan kearifan lokal melalui buying product dan buying experience,melakukan segmentasi wisatawan potensial, melaksanakan events pariwisata bertarafnasional dan internasional dengan menonjolkan unsur kearifan lokal masyarakat,menerapkan Community-Based Tourism dan Public-Private Partnership dan bekerjasama dengan kelompok sadar wisata dalam mempromosikan wisata bahari berbasis lokalwisdom dan mengatasi masalah lingkungan pariwisata bahari Sangihe, membentuk brandimage destinasi wisata bahari kabupaten kepulauan Snagihe dan menargetkan wisatawanpotensial berdasarkan aktivitas tujuan wisata, demografi dan trend kunjungan wisatawanke provinsi Sulawesi Utara dan Kabupaten Kepulauan Sangihe.

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ABSTRACT
This thesis discusses the competitiveness of local wisdom-based marine tourismdestinations in the Sangihe Islands Regency through an analysis of destinationcompetitiveness and place marketing. Destination competitiveness was used to assess themarine-tourism destination competitiveness in the context of developing the strategiesthat were carried out through place marketing theory. This research is a descriptivequalitativestudy with a post-positivism approach. The findings showed that the marinetourism destinations in the Sangihe Islands Regency were competitive based on indicatorsof natural resources, heritage and culture, and special events and were not competitiveon the indicators of tourism infrastructure, demand conditions, promotion andcoordination. This research recommends the local government of Sangihe IslandsRegency and tourism stakeholders, to integrate marine tourism with local wisdomthrough buying products and buying experience, segmenting potential tourists, carryingout national and international-level tourism events by highlighting elements of localwisdom, implementing Community- Based Tourism and Public-Private Partnership andcollaborating with tourism observer groups in promoting local wisdom-based marinetourism and addressing the environmental issues of Sangihe marine tourism, shaping abrand image of marine tourism destinations and targeting potential tourists marketsbased on tourist destination activities, demographics and tourist visits trend to the NorthSulawesi Province and Sangihe Islands Regency.