Buku Teks :: Kembali

Buku Teks :: Kembali

Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Sally Hogshead (Harper Business, 2016)

 Abstrak

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 658.800 HOG f
Entri utama-Nama orang :
Subjek :
Penerbitan : California: Harper Business, 2016
Sumber Pengatalogan:
ISBN: 9780062206480
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi: first
Catatan Seri:
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: xxi, 327 pages : illustration ; 21 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2 (Buku Teks)
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
658.800 HOG f 01-18-10382 TERSEDIA
658.800 HOG f 01-18-10400 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20503990
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