Skripsi ini membahas hubungan saling menguntungkan antara perusahaan dengan mitra dalam pemanfaatan teknologi informasi. Warung tradisional yang bertransformasi menjadi modern memiliki persoalan adaptasi budaya organisasi dalam relasi antara perusahaan dengan mitra. Metode penelitian yang digunakan dalam penelitian ini adalah  wawancara mendalam, studi pustaka, dan  observasi partisipan. Melalui pendekatan kualitatif, skripsi ini menunjukkan bahwa basis hubungan antara pelaku usaha warung tradisional dengan Warung Pintar adalah kemitraan. Hubungan tersebut berimplikasi pada eksistensi UMKM yang mampu beradaptasi di tengah persaingan bisnis. Terbinanya hubungan tersebut menjadikan proses pertukaran barang dan jasa bersifat kontinyu sehingga bisnis dapat terus berkembang.

---

This thesis discusses the mutually beneficial relationship between companies and partners in the use of information technology. Traditional shops that are transformed into modern shops have the a problem of organizational culture adaptation in relations between companies and partners. The research methods used in this study were in-depth interviews, literature study, and participant observation. Through a qualitative approach, this thesis shows that the relationship between traditional shop businesses and Warung Pintar is a partnership-based relationship. This relationship has implications for the existence of UMKM that are able to adapt in the midst of business competition. The establishment of these relationships makes the process of exchanging goods and services continuous so that the business can continue to grow.