UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Pengaruh Risiko COVID-19 & Manfaat Untact Tourism terhadap Intensi Perilaku Untact Tourism Selama Periode ‘New Normal’ = The effect of COVID-19 Risk Perception & Untact Tourism Benefit Perception towards Untact Tourism Behavioral Intention during the ‘New Normal’ Period

Siahaan, Karen Jessica; Aruan, Daniel Tumpal Hamonangan, supervisor; Nurdin Sobari, examiner; Elevita Yuliati, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020)

 Abstrak

Pandemi COVID-19 telah berdampak besar pada pelemahan sektor pariwisata di Indonesia. Dari sisi konsumen, terdapat pula dilema pertimbangan risiko tertular penyakit dengan keinginan untuk berwisata. Untact tourism hadir sebagai alternatif solusi kedua permasalahan tersebut. Penelitian ini mengkaji hubungan risk perception COVID-19 terhadap intensi perilaku untact tourism secara langsung dan dengan mediasi kerangka theory of planned behavior (TPB). Penelitian ini juga melengkapi model penelitian sebelumnya dengan menambahkan variabel untact tourism benefit perception. Penelitian dilakukan dengan metode purposive sampling dengan jumlah responden 501 individu yang belum pernah melakukan untact tourism serta dianalisis menggunakan Partial Least Squares - Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa hubungan langsung perceived risk dan perceived benefit terhadap behavioral intention tidak menunjukkan hasil yang signifikan. Namun, variabel-variabel TPB menunjukkan hubungan mediasi yang signifikan dalam hubungan perceived risk dan perceived benefit terhadap behavioral intention.

The COVID-19 pandemic has caused a devastating impact on the tourism sector in Indonesia. Problem intensifies by an emerging dilemma in the consumer's side between their risk of contracting the disease and their desire to travel. Untact tourism becomes an alternative solution to alleviate these problems. This study examines the relationship between the effect on risk perception of COVID-19 and untact tourism, both directly and through the mediation of the theory of planned behavior framework (TPB). This study also complements the previous research model by adding new variables of untact tourism benefit perception. The research was conducted using a purposive sampling method with 501 respondents that has not participated in untact tourism before and was analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results showed that direct effects between perceived risk and perceived benefit towards behavioral intention are not significant, yet TPB variables show significant mediating effects.

 File Digital: 1

Shelf
 S-Karen Jessica Siahaan.pdf :: Unduh

LOGIN required

 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S-Pdf
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : computer
Tipe Carrier : online resource (rdacarries)
Deskripsi Fisik : xvi, 117 pages : illustration ; appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
S-Pdf 14-21-21473893 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20513865
Cover