Perkembangan teknologi mendorong secara pesat penggunaan internet di berbagaipenjuru dunia. Negara Indonesia tercatat sebagai negara kelima dengan pengguna Internetterbanyak di dunia. Hal ini mendorong inovasi yang terjadi dalam berbagai industritermasuk industri pendidikan. Salah satu bentuk nyata dari inovasi berbasis teknologimerupakan adanya Digital Library. Universitas Indonesia sebagai salah satu institusipendidikan menerapkan inovasi ini dengan membuat Digital Library UniversitasIndonesia. Adanya sebuah digital library sangat berguna untuk proses pembelajaranpenggunanya, tetapi ditemukan bahwa loyalitas para pengguna teknologi ini mulaimenurun dan berpindah ke alternatif teknologi lain seperti mesin pencari. Untukmenanggulangi hal ini, dibutuhkan pemahaman mengenai faktor yang mempengaruhikepuasan dan loyalitas pengguna terhadap digital library. Kuesioner penelitiandisebarkan kepada Mahasiswa Rumpun Ilmu Kesehatan Universitas Indonesia yangpernah menggunakan Digital Library Universitas Indonesia minimal 1 kali. Hasil daripengolahan data menggunakan metode Structural Equation Modeling menunjukkanbahwa faktor-faktor yang mempengaruhi kepuasan dan loyalitas pengguna adalah systemquality, information quality, service quality dan perceived usefulness. Rekomendasistrategi disusun menggunakan faktor-faktor yang ditemukan berpengaruh berdasarkanpenelitian dan selanjutnya digunakan metode Relationship Matrix Quality FunctionDeployment untuk memperoleh prioritas dari strategi yang telah disusun.

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Technological developments are rapidly driving the use of the internet in various parts of

the world. Indonesia is listed as the fifth country with the most Internet users in the world.

This encourages innovation in various industries including the education industry. One

of the real forms of technology-based innovation is the Digital Library. The University

of Indonesia as an educational institution implements this innovation by creating the

University of Indonesia Digital Library. The existence of a digital library is very useful

for the learning process of its users, but it was found that the loyalty of users of this

technology began to decline and shifted to other technology alternatives such as search

engines. To overcome this, an understanding of the factors that affect user satisfaction

and loyalty to the digital library is needed. The research questionnaire was distributed to

the University of Indonesia Health Sciences Cluster students who had used the University

of Indonesia Digital Library at least once. The results of data processing using the

Structural Equation Modeling method indicate that the factors that influence user

satisfaction and loyalty are system quality, information quality, service quality and

perceived usefulness. Strategy recommendations are formulated using factors that are

found to be influential based on research and then the Relationship Matrix Quality

Function Deployment method is used to obtain priority from the strategies that have been formulated.