Pengaruh firm-created dan user-generated social media communication terhadap brand awareness / association, brand loyalty dan perceived quality: Studi pada media sosial youtube wardah di DKI Jakarta = The Effect of firm-created and user-generated social media communication on brand awareness / association, brand loyalty and perceived quality: A Study on social media youtube Wardah in DKI Jakarta
Widya Triasih Laraswaty;
Andreo Wahyudi Atmoko, supervisor; Fatimah Muchtar, examiner; Heri Fatahurrahman, examiner; Achmad Fauzi, examiner
(Fakultas Ilmu Adminstrasi Universitas Indonesia , 2021)
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Jenis Koleksi : | UI - Skripsi Membership |
No. Panggil : | S-pdf |
Entri utama-Nama orang : | |
Entri tambahan-Nama orang : | |
Entri tambahan-Nama badan : | |
Program Studi : | |
Subjek : | |
Penerbitan : | Depok: Fakultas Ilmu Adminstrasi Universitas Indonesia , 2021 |
Bahasa : | ind |
Sumber Pengatalogan : | Lib ind rda |
Tipe Konten : | text |
Tipe Media : | computer |
Tipe Carrier : | online resource |
Deskripsi Fisik : | xv,152 pages : illustration |
Naskah Ringkas : | 2021 |
Lembaga Pemilik : | Universitas Indonesia |
Lokasi : | Perpustakaan UI |
No. Panggil | No. Barkod | Ketersediaan |
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S-pdf | 14-22-98266445 | TERSEDIA |
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