Membangun dan memetakan karier profesional membutuhkan keterlibatan terusmenerus dan aktif dalam proses konstruksinya. Manajemen karier ini terusberkembang seiring diperolehnya pengalaman, pengetahuan, dan kemampuan baruyang melibatkan dimensi yang saling berhubungan, yaitu individu dan organisasi.Makalah non-ilmiah ini berisi refleksi saya sebagai mahasiswa Antropologi dalammembangun internal karier pribadi melalui kerangka Product-Led Growth (PLG) danpenerapan prinsip 3DNA Tokopedia, serta menggambarkan bentukperson-organization fit dalam proses manajemen karier pribadi selama menjalanikegiatan magang di sektor formal. Metode yang digunakan dalam studi ini adalahobservasi partisipan dengan menganalisa setiap fenomena dan pengalaman selamamenjalani kegiatan magang di lingkup non-antropologis menggunakan cara berpikirdan perspektif Antropologi di berbagai latar dan pola normatif. Selain itu, saya jugamenggunakan metode wawancara tidak struktur untuk memperdalam informasi. Hasilanalisis menunjukkan bahwa penerapan kerangka PLG dan korelasi personal valueyang dimiliki diri saya pribadi dengan organizational culture Tokopedia membantudan mempermudah saya dalam membangun karier profesional yang baik. Studi inimendukung bahwa kerangka PLG menjadi salah satu kerangka pemetaan karier yangtepat dan organisasi turut mendukung proses manajemen karier individu.

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Building and charting a professional career requires continuous and active

involvement in its construction process. This career management continues to develop

as new experiences, knowledge, and abilities are gained that involve interrelated

dimensions, namely individuals and organizations. This non-scientific paper contains my reflection as an Anthropology student in building an internal personal career through the Product-Led Growth (PLG) framework and the application of

Tokopedia's 3DNA principles, as well as describing the form of person-organization

fit in the personal career management process during internships in the formal sector.

. The method used in this study is participant observation by analyzing every

phenomenon and experience during an internship in a non-anthropological sphere

using anthropological ways of thinking and perspectives in various backgrounds and

normative patterns. In addition, I also used an unstructured interview method to

deepen the information. The results of the analysis show that the application of the

PLG framework and the correlation of personal values that I49personally have with

Tokopedia's organizational culture have helped and made it easier for me to build a

good professional career. This study supports that the PLG framework is one of the

right career mapping frameworks and the organization also supports the individual

career management process.