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Artikel Jurnal :: Back

Segementasi pengguna media online berdasarkan gaya hidup: studi analisis penggunaan media online di kalangan mahasiswa

oleh Toho Jefta Hutahuruk ([Publisher not identified] , 2006)

 Abstract

This research seeks to discover the segmentation of online media users in terms their life style. Data gathering methods and instruments were derived from a framework of psychographic concepts. Employing cluster analysis to the data, this study identifies three clusters of online media users. They are the trensy, the seriousand the well-informed.

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Collection Type : Artikel Jurnal
Call Number : TJPI-V-2-MeiAugust2006-113
Main entry-Personal name :
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Publishing : [Place of publication not identified]: [Publisher not identified], 2006
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Magazine/Journal : Thesis: Jurnal Penelitian Ilmu Komunikasi
Volume : Vol. V (2) Mei-Agustus 2006: 113-130
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Holding Company : Universitas Indonesia
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Call Number Barcode Number Availability
TJPI-V-2-MeiAugust2006-113 03-20-630891421 TERSEDIA
Review:
No review available for this collection: 89076
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