Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Task repartition between headquarter and subsidiary during new product launching (NPL) derisions: subsidiary consumer goods context

by Firmansyah ([Publisher not identified] , 2006)

 Abstrak

Subsidiaries' new product launching (NPL) in a local market is believed as a source of competitive advantage in MNC operation. However, we still lack many researches to understand how the mechanism of NPL Is happened within subsidiaries' operation. Considering that NPL consist of strategic and tactical decisions, thus it become important to define the task between managers in headquarters and in subsidiaries during NPL process. Overlapping their tasks can create conflict, in one side, and ambiguity, in another side, during NPL in the local market. I argue conceptually that managers in headquarter should define strategic decisions to harmonize and to synchronize to global strategy construction. In contrast, because of subsidiaries whom know very well local environment characteristics, thus tactical decisions should be decided by managers in subsidiaries.

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : MUIN-XXXV-1-Jan2006-19
Entri utama-Nama orang :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2006
Sumber Pengatalogan :
ISSN :
Majalah/Jurnal : Manajemen Usahawan Indonesia
Volume : Vol. XXXV (1) Januari 2006: 19-27
Tipe Konten :
Tipe Media :
Tipe Carrier :
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi :
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
MUIN-XXXV-1-Jan2006-19 03-20-611508660 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 91089
Cover