Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Membangun dan mempertahankan loyalitas nasabah bank umum

oleh Ervin Agung P. ([Publisher not identified] , 2006)

 Abstrak

It can be more expensive to acquire a new customer than to make a cross-sale to an existing customer. Nowadays, banks had the problem of declining loyalty from its customer. Banks can no longer have it both ways; to acquire a new customer and to make a cross-sale to an existing customer. Because in markets where customers are withheld from using more providers for different products artificially, general turnover rates soar. Moreover, once customers become disloyal there is no natural plateau to how far this can go. On the contrary, once more switching and shopping around takes root, the market has a tendency to spiral out of control.

 File Digital: 1

 Metadata

Jenis Koleksi : Artikel Jurnal
No. Panggil : MUIN-XXXV-3-Mar2006-46
Entri utama-Nama orang :
Penerbitan : [Place of publication not identified]: [Publisher not identified], 2006
Sumber Pengatalogan :
ISSN :
Majalah/Jurnal : Manajemen Usahawan Indonesia
Volume : Vol. XXXV (3) Maret 2006: 46-52
Tipe Konten :
Tipe Media :
Tipe Carrier :
Akses Elektronik :
Institusi Pemilik : Universitas Indonesia
Lokasi :
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
MUIN-XXXV-3-Mar2006-46 03-20-623671325 TERSEDIA
Ulasan:
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