Dalam upaya meningkatkan mutu pelayanan dan kunjungan di Poliklinik Khusus
RSUP Persahabatan maka perlu dilakukan analisis situasi guna pengembangan strategi
bisnis.
Dilakukan penelitian melalui tiga tahap yaitu:
l. lnput Stage melalui proses identifikasi External Factor Evaluation (EFA) dan
Internal Factor Evaluation (IFE)
2. Matching Stage dengan m enggunakan tool SWOT matrix Internal-External
Matrix.
3. Decision Stage dengan Grand Strategy.
Pengumpulan data dilakukan dengan pengamatan data sekunder, mengidentifikasi
berbagai faktor eksternal dan internal melalui wawancara mendalam serta CDMG
(Concensus Decision Making Group). Hasil penelitian menunjukkan bahwa Poliklinik
Khusus RSUP Persahabatan mempunyai posisi pada sel V dan kuadran lnternal Fix-it.
Sedangkan sebagai SBU, pada saat ini belum mencapai break even point.
Guna tercapainya visi dan misi Poliklinik Khusus RSUP Persahabatan perlu
melakukan Strategi Penguatan (Enhancement) dan Pengembangan Produk (Product
Deveiopment).
AbstractIn order to increase the service quality and visit number in Spesial Polyclinic of
Persahabatan Hospital, it is necessary to make situational analysis to develop the bussines
planning.
Study has been done through three steps :
l. The input stage using of External Factors Evaluation (EFE) and lnternal Factors
Evaluation (IFE)
2. The matching stage using TOWS Matrix and Internal-External Matrix.
3. The Decision Stage using Grand Strategy
Data collecting has been done using observation of secondary data, indepth interview
and Concensus Group Decision Making.
The result of this study are : By using Internal-External Matrix is in Internal Fix-it
Quadran and by using TOWS matrix is in V cell means Hold and Maintain. As a
Strategic Business Unit until now is still not gain the break even point.
To get the vision and mision it is suggested for Special Polyclinic to perform strategy
using Enhancement and Product Development.
T3123-Mukhtar Ikhsan.pdf :: Unduh