The article highlights the prospeccts of Minahasa wooden-house development by analysing its supply and demand sides, taking info account the cultural aspects therein. The findings show that economically as wdl as financially Minahasa wooden-house industry has a good and promising prospects Due to its proximity to wood sources the industry in Mokobang has a better comparative advantage than that in Woloan. However, taking into account the demand side as well, the industry in Woloan has a better competitive advantage, since the industry therein more strictly followed the cultural aspects in the making while accomodating to varying consumers' taste and preferences Implementation of the forestry policy to cater wood for local industry seems in favor of promoting wooden-house industry. Consumers' decision to buy wooden-house is mainly affected by the wooden-house price, price of alternative house, and level of consumers' education.