Buku Teks :: Kembali

Buku Teks :: Kembali

On branding: dampak digital terhadap merek = Myths of branding: a brand is just a logo, and other popular misconceptions

Simon Bailey, author; Andy Milligan, author; Adrian Henny Ratna Sari, translator; Saptono Raharjo, editor (Bhuana Ilmu Populer, 2021)

 Abstrak

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners' can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

 Metadata

Jenis Koleksi : Buku Teks
No. Panggil : 658.827 BAI o
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Subjek :
Penerbitan : Jakarta: Bhuana Ilmu Populer, 2021
Sumber Pengatalogan: LIbUI ind rda
ISBN: 9786230406607
Tipe Konten: text
Tipe Media: unmediated
Tipe Carrier: volume
Edisi:
Catatan Seri: Business myths
Catatan Umum:
Catatan Versi Asli:
Deskripsi Fisik: xx, 287 pages ; 22 cm
Lembaga Pemilik: Universitas Indonesia
Lokasi: Perpustakaan UI, Lantai 2
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
658.827 BAI o 01-23-00535 TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 9999920520050
Cover