UI - Skripsi Membership :: Kembali

UI - Skripsi Membership :: Kembali

Pengaruh Perceived Authenticity terhadap Perceived Quality, Perceived Value, dan Behavioral Intention pada Konsumen Jaringan Restoran Padang = The Influence of Perceived Authenticity to Perceived Quality, Perceived Value, and Behavioral Intention on Chain Padang Restaurant Consumers

Bilal Reginald Putra Suryawan Tawakal; Agung Nugroho, supervisor; Sri Rahayu Hijrah Hati, examiner; Yeshika Alversia, examiner (Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023)

 Abstrak

Tujuan dari penelitian ini adalah untuk mengetahu pengaruh dari perceived authenticity terhadap perceived quality (food, environment, service), perceived value, dan behavioral intention pada konsumen jaringan restoran Padang. Penelitian ini menggunakan metode survei daring untuk pengumpulan data dan behasil memperoleh 270 responden. Data dianalisis menggunakan PLS-SEM pada perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa perceived authenticity signifikan mempengaruhi perceived quality, perceived value, dan behavioral intention konsumen jaringan restoran Padang. Namun, tidak ditemukan pengaruh langsung food quality dan environment quality pada behavioral intention.

The purpose of this study was to understand the influence of perceived authenticity on perceived quality (food, environment, service), perceived value, and behavioral intention among consumers of the Padang restaurant chain. This research utilized an online survey method for data collection and successfully obtained 270 respondents. The data was analyzed using PLS-SEM on the SmartPLS 4 software. The results of the study indicate that perceived authenticity significantly influences perceived quality, perceived value, and the behavioral intention of consumers of the Padang restaurant chain. However, no direct influence was found between food quality and environment quality on behavioral intention.

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 Metadata

Jenis Koleksi : UI - Skripsi Membership
No. Panggil : S-pdf
Entri utama-Nama orang :
Entri tambahan-Nama orang :
Entri tambahan-Nama badan :
Program Studi :
Subjek :
Penerbitan : Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
Bahasa : ind
Sumber Pengatalogan : LibUI ind rda
Tipe Konten : text
Tipe Media : computer
Tipe Carrier : online resource
Deskripsi Fisik : xii, 101 pages : illustrtion + appendix
Naskah Ringkas :
Lembaga Pemilik : Universitas Indonesia
Lokasi : Perpustakaan UI
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No. Panggil No. Barkod Ketersediaan
S-pdf 14-23-80479904 TERSEDIA
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Tidak ada ulasan pada koleksi ini: 9999920522765
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