Fashion show terus berkembang seiring dengan minat konsumen pada produk fashion. Fashion show adalah sebuah seni pertunjukan dengan tujuan memperkenalkan koleksi pakaian terbaru sebagai media promosi bagi brand. Konsumen terus menginginkan inovasi dari tren yang diciptakan oleh brand. Brand bersaing untuk menarik perhatian konsumen melalui pertunjukan fashion show. Pertunjukan fashion show diisi dengan rangkaian gerakan pakaian dalam waktu tertentu. Rangkaian gerak tersebut diruangkan menjadi performativitas spasial pada ruang pertunjukan. Ruang pertunjukan berperan aktif dalam menyebarkan informasi terkait pertunjukan kepada penonton. Informasi tersebut disampaikan melalui elemen ruang pada ruang pertunjukan yang membentuk atmosphere. Musik merupakan rangkaian suara yang memiliki peran dalam pembentukan atmosphere ruang. Struktur yang membentuk musik menciptakan suasana dan karakteristik pada musik, kemudian ditangkap oleh indera tubuh yang membentuk persepsi ruang dan membentuk suasana hati pendengar. Hal tersebut membuat musik mempengaruhi suasana hati dan menarik atensi penonton pada pertunjukan fashion show.

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Fashion shows continue to grow along with consumer interest in fashion products. Fashion show is a performance art with the aim of introducing ideas from the latest clothing collections as a promotional medium.Fashion show shows are filled with narration from a series of clothes that move in a certain time and atmosphere accompany them. Performance space plays an active role in spreading the narrative of the fashion show to the audience.Music is a series of sounds that have a role in forming the atmosphere of space. There is a structure th at forms the atmosphere and characteristics of music, then it is captured by the senses of the body which forms the perception of space and shapes the listener's mood. This makes music have a role in conveying the narrative through the atmosphere at the fashion show. Observations were made via the Dior Fall 2023 fashion show video on YouTube. The purpose of the observation was to find out the role of music in fashion shows. The results of the observations that have been made show that music has a role in changing the atmosphere in the fashion show space. Atmosphere is an architectural element that forms a narrative in the performance space. So that music has a role in build a narrative in the fashion show performance space through the formation of space atmosphere.