Artikel ini menjelaskan apropriasi budaya Hitam di industri K-Pop. K-Pop telah menjadi sensasi di seluruh dunia,dengan industri bernilai lebih dari USD 5 miliar, disertai dengan basis penggemar global terkemuka yang terustumbuh secara eksponensial. Penggemar K-Pop kulit hitam mulai memperhatikan dan mengkritik praktik nyataindustri apropriasi budaya kulit hitam dalam lingkungan K-Pop (Luna, 2020). Artikel ini menggunakan kerangkateori Büyükokutan (2011) tentang apropriasi budaya, yang menganalisis praktik melalui Teori Pertukaran SosialThibaut dan Kelly (1959). Makalah ini menyelidiki kasus SM Entertainment – salah satu agensi K-Pop terbesar(Statista Research Department, 2021) – yang, secara kebetulan, dijuluki sebagai pelanggar berulang perampasanbudaya. Artikel ini mempelajari motif industri untuk melakukan apropriasi budaya melalui diskusi onlinepenggemar K-Pop. Studi ini berpendapat bahwa industri K-Pop mengambil budaya dan artis kulit hitam melaluipertukaran timbal balik. Praktik apropriasi budaya di Korea Selatan–di mana masyarakatnya cenderung homogen–tampaknya dilatarbelakangi oleh kepentingan industri.

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This article explains the appropriation of Black culture by the K-Pop industry. K-Pop has become a worldwide

sensation, with the industry valued at over USD 5 billion, accompanied by a prominent global fanbase that

continues to grow exponentially. Black K-Pop fans have begun to notice and criticise the industry's evident

practice of cultural appropriation and the mistreatment Black creatives face within the K-Pop milieu (Luna, 2020).

This article uses Büyükokutan's (2011) theoretical framework on cultural appropriation, which analyses the

practice through Thibaut and Kelly's (1959) Social Exchange Theory. This paper delves into the case of SM

entertainment – one of the largest K-Pop agencies (Statista Research Department, 2021) – that, coincidentally,

has been dubbed as a repeat offender of cultural appropriation. This article studies the company's motives for

appropriating culture through online discussions of K-Pop fans. The article argues that the K-Pop industry

appropriates Black culture and creatives through a reciprocal exchange. The continual practice of cultural

appropriation is heavily motivated by the industry's benefits, primarily in Korea – a seemingly homogeneous

society.